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US stocks pummeled by tariffs in biggest loss since 2020

US stocks cratered on Thursday as traders reacted to the suite of tariffs that promise to push recession odds higher and make Americans poorer. The S&P 500 slumped 4.8%, the Nasdaq 100 sank 5.4%, and the Russell 2000 tumbled 6.6%.

Some on Wall Street are still of the view that these trade barriers, which may push the US effective tariff rate to its highest level in more than a century, are so onerous that they’re more of a negotiating tactic rather than a looming reality.

Consumer staples was the lone S&P 500 sector ETF to go positive on the day, while seven sector ETFs fell more than 4%, with energy and tech the two worst performers.

Apple was heavily sold, as its low-cost operations in Southeast Asia now face a surge in costs from tariffs. The iPhone maker had its worst day since the throes of the Covid-induced market meltdown in March 2020.

A ton of exposure to heavily tariffed Vietnam meant that Nike swooned instead of swooshed. Most other retailers, including Lululemon, Dollar Tree, Best Buy, and Target, were in the same bucket, posting major losses.

Besides tariffs, there was also some bad AI-specific news, with more reports of Microsoft taking a step back from its data center spending binge.

Crypto-linked stocks like Coinbase, MARA Holdings, and Strategy got clobbered.

The effects of tariffs are not just confined to the stock market and are already having an impact on the job market. Stellantis said it will idle production at two plants and lay off 900 American workers in light of the levies.

That’s as Ford, which does more of its final assembly stateside than most of its rivals, aims to cut prices to take advantage of the operational stress faced by competitors.

And now, the bright spots:

Intel jumped on a report that it’s reached a preliminary deal for a joint venture with powerhouse chip producer TSMC.

It was a record closing high for Coca-Cola, as the ubiquitous brand served as a safe haven amid the terrible tape.

And smoke ‘em while your portfolio’s getting smoked: British American Tobacco, Philip Morris, and Altria all gained on the day.

Goodyear also posted massive gains as it’s relatively well insulated from tariffs for the time being.

tech

Apple just had its worst day since Covid hit, vaporizing over $300 billion of market cap in single session

Apple just had its worst day since March 2020, when a global pandemic roiled markets. Now, a different plague is ripping through Wall Street: President Trump’s “reciprocal tariffs,” which led the iPhone maker to close down more than 9%. Other tech hardware makers like Dell and HP also saw huge drops.

As Morgan Stanley wrote this morning, “reciprocal tariffs are calamitous to IT Hardware,” noting that Apple’s weighted average reciprocal tariff rate would be the highest at 42%.

Wedbush analyst Dan Ives said today that despite diversifying its production, “the hearts and lungs of the Apple supply chain are cemented in Asia.” He added the vast majority of iPhones, as well as more than 50% of Macs and 75% to 80% of iPads, are still produced in China, where the total tax rate would be 54%.

“...we believe Cook and Apple executives themselves are staring at this tariff chart wondering what is next,” he wrote.

markets

Intel jumps on report of joint venture with TSMC

Intel surged on a report from The Information that it’s reached a preliminary deal to form a joint venture with Taiwan Semiconductor to operate Intel’s chip-making operations.

TSMC would take a 20% stake in the venture, The Information reported, citing two unnamed people “involved in some of the discussions.”

Rumors of such a matchup have been in the market for a few weeks, but were batted down. The Information notes that its sources say deliberations are ongoing and still aren’t final. The market sure likes the sound of it, though.

Rumors of such a matchup have been in the market for a few weeks, but were batted down. The Information notes that its sources say deliberations are ongoing and still aren’t final. The market sure likes the sound of it, though.

1,500

TikTok’s legal baggage could be just as heavy as its user base.

The popular social media app is facing an estimated 1,500 pending lawsuits, with allegations ranging from fueling a youth mental health crisis to misusing user data for profit. Since unresolved lawsuits typically transfer in corporate takeovers, any buyer of TikTok’s operations would inherit the legal challenges. In the US, that includes a DOJ lawsuit filed against TikTok and its parent company, ByteDance, last year over alleged child privacy violations. 

Bloomberg Intelligence estimates total legal costs could stretch into the billions.

markets

$22 billion in selling from leveraged ETFs the next shoe to drop for megacap tech stocks

As we await further twists and turns in the tariff saga that’s rocked global markets, the damage that’s already been done promises to cause even more damage.

JPMorgan analyst Bram Kaplan noted that because of today’s rout, ETFs that use leverage to juice their returns are going to be big sellers as we approach the end of the day.

“Levered ETFs need to sell ~$5 billion per 1% market move to rebalance. As such, we estimate these funds have ~$22 billion of equity exposure to sell into the close today, ~75% of which is in tech-related exposures (e.g. NDX, the broad Tech sector, and Semiconductors), based on market levels at mid-day,” he wrote.

Using an expansive definition of “midday,” major indexes are flat to down since Kaplan’s calculations.

Many of the popular ETFs that utilize leverage track major indexes, like SPDR S&P 500 Trust and Invesco QQQ Trust, but some are tied to stocks like Nvidia, Tesla, industry groups like chip stocks, or the tech sector as a whole.

business

Volkswagen’s slapping an “import fee” on its tariffed cars in the US

Europe’s largest carmaker has already fired off its response to President Trump’s 25% tariffs on vehicle imports that went into effect Thursday.

Volkswagen told its US dealers that it’s adding an import fee onto cars affected by the levies.

Germany exports more cars to the US than any other European country, and as the country’s car leader, Volkswagen stands to take a lot of damage from tariffs. About 70% of Volkswagen’s US sales were Mexican-made vehicles last year. The company will reportedly send its dealerships tariff pricing strategies later this month.

Earlier this week, Volkswagen said it paused car shipments into the US from Mexico by rail and from Europe by ship.

With its import fee, VW joins other major automakers in quickly responding to the fresh import taxes. Stellantis is pausing work at plants in Canada and Mexico, GM is boosting its US truck production, and Ford is discounting most of its vehicles to drive sales.

Germany exports more cars to the US than any other European country, and as the country’s car leader, Volkswagen stands to take a lot of damage from tariffs. About 70% of Volkswagen’s US sales were Mexican-made vehicles last year. The company will reportedly send its dealerships tariff pricing strategies later this month.

Earlier this week, Volkswagen said it paused car shipments into the US from Mexico by rail and from Europe by ship.

With its import fee, VW joins other major automakers in quickly responding to the fresh import taxes. Stellantis is pausing work at plants in Canada and Mexico, GM is boosting its US truck production, and Ford is discounting most of its vehicles to drive sales.

tech

Meta partners with the UFC but gets pummeled anyway

Meta CEO Mark Zuckerberg, who recently told Joe Rogan that corporate culture could benefit from “masculine energy,” seems to be putting his money where his mouth is. Yesterday, the social media company announced a multiyear partnership with the Ultimate Fighting Championship to become its “official fan technology partner.”

From the UFC press release:

markets

European luxury stocks fall out of fashion after tariffs, with luxury watch retailer hit particularly hard

As the President Trump’s 20% blanket tariff on all imports from the European Union into the US wreaks havoc on the stock market, one industry that’s fast becoming passé for investors is Europe’s luxury sector.

Indeed, Europe is the epicenter of the world’s luxury brands, accounting for ~70% of the global luxury goods market, per EU estimates. The region’s high-end exports are valued at some €260 billion (~$287 billion) annually.

Following the announcement, luxury stocks across Europe dropped, with Louis Vuitton parent company LVMH, Gucci owner Kering, London-listed Burberry, and Italy’s Moncler all slipping on the news.

But it’s the smaller UK-based Watches of Switzerland that’s getting hit hardest in the space, with its stock down more than 13% in London trading. Since its core business focuses on shipping luxury watch brands like Rolex, Patek Philippe, Cartier, and others around the world — with 45% of its sales last year coming from the US — the high-end retailer appears particularly exposed to rising tariffs.

As outlined by Fortune, one reason for Trump’s tariffs is to encourage investment in US manufacturing to avoid import fees — but the European luxury sector often bases its brand culture on local craftsmanship, making moving production stateside unlikely for many fashion houses and jewelers.

Following the announcement, luxury stocks across Europe dropped, with Louis Vuitton parent company LVMH, Gucci owner Kering, London-listed Burberry, and Italy’s Moncler all slipping on the news.

But it’s the smaller UK-based Watches of Switzerland that’s getting hit hardest in the space, with its stock down more than 13% in London trading. Since its core business focuses on shipping luxury watch brands like Rolex, Patek Philippe, Cartier, and others around the world — with 45% of its sales last year coming from the US — the high-end retailer appears particularly exposed to rising tariffs.

As outlined by Fortune, one reason for Trump’s tariffs is to encourage investment in US manufacturing to avoid import fees — but the European luxury sector often bases its brand culture on local craftsmanship, making moving production stateside unlikely for many fashion houses and jewelers.

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tech

More reports of Microsoft stepping back on data center plans

Amid an industry-wide frenzy to build massive data centers to power companies’ AI goals, Microsoft appears to be taking a significant step back from its plans.

Bloomberg is reporting that Microsoft is delaying or canceling plans for data centers in Indonesia, the UK, and Australia as well as its US projects underway in Illinois, North Dakota, and Wisconsin.

This news follows earlier analyst reports that the company was pulling back from its data center plans.

Big Tech has been splurging to the tune of hundreds of billions of dollars on data centers around the world while it tries to figure out how to turn AI into a profitable business.

An OG tech giant like Microsoft, with such a huge amount of skin in the game (like its $13 billion partnership with OpenAI), retreating from this infrastructure build-out could send a shiver through the industry.

This news follows earlier analyst reports that the company was pulling back from its data center plans.

Big Tech has been splurging to the tune of hundreds of billions of dollars on data centers around the world while it tries to figure out how to turn AI into a profitable business.

An OG tech giant like Microsoft, with such a huge amount of skin in the game (like its $13 billion partnership with OpenAI), retreating from this infrastructure build-out could send a shiver through the industry.

markets

Traders are betting that tariffs mean the return of transitory inflation

Traders are betting that tariffs will turbocharge inflation — but not for long.

One-year inflation swaps have jumped to their highest level since August 2022, the month that Fed Chair Jerome Powell said that “pain” would be needed to bring price pressures to heel. But, when we look at forward inflation rates (that is, what traders think inflation will be from April 2026 to April 2027, and then the 12-month span after that), we actually see that these measures have come down sharply.

Because inflation swaps are based off CPI, you can mentally shave about 40 to 50 basis points off every series to convert to the Fed’s preferred inflation gauge, PCE.

A simple shorthand explanation for all this: the prices of things will go up, so you will buy less. Buying fewer things will put downward pressure on production and jobs. Because tariffs hurt growth by raising prices — and crucially, because they are expected to be a one-time jump in the price level, an assumption that may or may not hold — these measures can’t really contribute to inflationary pressures on an ongoing basis.

The growth impacts being priced in are also quite visibly negative, as traders anticipate the central bank will deliver nearly 100 basis points of easing in 2025, up from about 75 basis points heading into the week.

In other words, the big market bet that inflation will jump and the Fed will cut rates anyway is getting even bigger today.

JAPAN-ENTERTAINMENT-GAMES-MUSEUM-NINTENDO

With an $80 “Mario Kart” title for Switch 2, Nintendo is ushering in a new gaming price ceiling

Current games for Sony’s PS5 and Microsoft Xboxes tend to top out at $70 for standard editions.

business

Goodyear shares climb 9% as the rest of the market spins out

As the rest of the market deals with Thursday’s sell-off by playing “Everybody Hurts” on the car stereo at max volume, Goodyear investors are doing donuts.

Shares of the tire maker rolled up 9% Thursday. What investors are probably liking: Goodyear isn’t touched by President Trump’s auto tariffs (at least not until next month’s levies on car parts). And some of its competitors likely are.

Goodyear, which was upgraded to “buy” from “hold” by Deutsche Bank on Monday, was joined by other auto parts companies in the green. AutoZone shares climbed more than 2% midday, roughly the same boost seen by O’Reilly.

While Wall Street seems to like the short-term benefit of these companies dodging significant tariffs until Trump’s auto parts tariffs begin May 3, there’s also likely some optimism around the anticipated hike in new vehicle prices.

With levies expected to add up to 11% to US car prices on average according to JPMorgan analysis, it would logically follow that consumers will want to stretch the lifespan of their current car, and that will require replacement parts and repairs.

markets

This is what a tariff-driven sell-off looks like

Appropriately diagnosing what’s happening in markets, as well as the typically arduous task of assigning causality to market moves, are crucial in allowing you to develop a framework for what might happen next. The benefits of what happens when you have a mental map that bears a close resemblance to reality are apparent today.

For weeks, other outlets were telling you that stocks were selling off because of tariff jitters and whatnot. We were focusing more squarely on the momentum unwind as the main cause of the stock market’s newfound ills. Tariffs, as long as they were just rhetoric, were mainly a sideshow, in our view, in that they just reflected the administration’s bias toward policies that are decidedly not pro-growth.

This was never a good-news story, but a bad-news one: this meant there was always more room for us to price in a more tariff-centric shock as these measures emerged. Based on the price action today, we’re doing that in one fell swoop.

A basket of stocks highlighted by Goldman Sachs ahead of the US election as being vulnerable to tariffs President Trump might impose is lagging the S&P 500 by nearly 7 percentage points today, by far its worst relative performance on record. The basket includes the likes of Dollar Tree, Five Below, Best Buy, Nike, and Target.

So it sure doesn’t seem like the market had been efficiently pricing in tariffs from February 19 through April 2. The proof is in the pudding.

tech

Apple on track for worst day since Covid hit

Apple tumbled in early trading, putting it on track for its worst day since the early days of the Covid crisis, as other tech hardware makers like Dell and HP are hit by some of the deepest drops in the market.

It makes sense. As a Morgan Stanley analyst wrote in a note published early Thursday morning, “reciprocal tariffs are calamitous to IT Hardware” companies, who rely on “extensive international manufacturing” to produce laptops, phones, and other devices that consumers purchase. Apple, for example, will face additional costs of more than $33 billion annually due to the tariffs, Morgan Stanley estimates. And the broad nature of Trump’s tariffs means even companies who’ve tried to diversify away from China will still get hit.

Morgan Stanley analysts wrote:

“Most hardware companies that diversified manufacturing away from China will now be subject to at least 25% import tariffs (and as high as 54%); and (2) this tariff cost will likely be passed entirely to the end-customer. In fact, we estimate that today’s tariff announcements would amount to a ~$50B incremental cost borne by either the manufacturer, the end-customer, or shared between both...

Unfortunately, Hardware companies have few mitigation tools at their disposal to offset these tariffs, and as a result conclude that reciprocal tariffs are likely to severely impact demand/margins, and accelerate the hardware downcycle from here.”

“Most hardware companies that diversified manufacturing away from China will now be subject to at least 25% import tariffs (and as high as 54%); and (2) this tariff cost will likely be passed entirely to the end-customer. In fact, we estimate that today’s tariff announcements would amount to a ~$50B incremental cost borne by either the manufacturer, the end-customer, or shared between both...

Unfortunately, Hardware companies have few mitigation tools at their disposal to offset these tariffs, and as a result conclude that reciprocal tariffs are likely to severely impact demand/margins, and accelerate the hardware downcycle from here.”

Defying gravity, US phone companies stay green

No matter what’s happening with international trade and the stock market, and even if tariffs raise the price of new gadgets, we’ll still need cell phone and internet service.

In a rare patch of green amid a sea of red as the market reacts to President Trump’s new tariffs, the big mobile phone operators are up a bit today.

AT&T, Verizon, and T-Mobile were all up in early trading.